Apollo Tyres expands its footprint in Sri Lanka

Apollo Tyres, made further inroads into the Sri Lankan market with the opening up of it first branded retail outlet in the island nation. Christened as Apollo Zone, this outlet is designed to provide customers with an enhanced retail experience and a better feel for the brand and products -- both passenger and commercial vehicle tyres. This Apollo Zone is located in the up-market area of Galle Road in Colombo, and is operated by Apollo’s Business Partners, Ideal Wheels & Tyres (Pvt) Ltd. “Sri Lanka has become one of the fast growing exports market for Apollo Tyres, with sales increasing by more than 50pc year-on-year. Since its introduction in the Sri Lankan market in June 2011, Apollo branded tyres -- both passenger and commercial vehicle -- have been well received by the consumers,” Apollo said in a statement Commenting on the inauguration, Satish Sharma, Chief, India Operations, Apollo Tyres Ltd. said, “Sri Lanka is at the cusp of growth, especially the regions which were most affected by war. Also, there is enough movement of commercial vehicles due to the rapid infrastructure development across the country; this in turn leads to increased demand for tyres. Branded retail outlets, such as the one which we have opened today in Colombo, will result in a higher visibility for the Apollo brand.”